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Kraft — Brand Guidelines

Kraft · 2021–2025

A full identity manual for Kraft — the mark, its permitted variations, the palette and the applications, written so a third party can extend the brand without asking us first.

  • Branding
  • Brand Guidelines
  • Identity System
  • Applications
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Kraft — Brand Guidelines
01

Project Overview

The work, the client and the scope.

A full identity manual for Kraft — the mark, its permitted variations, the palette and the applications, written so a third party can extend the brand without asking us first.

Client
Kraft
Year
2021–2025
Category
Branding
Scope
Brand Guidelines · Identity System · Applications
02

The Work

Identity, system and applications.

Kraft — Brand Guidelines

A full identity manual for Kraft — the mark, its permitted variations, the palette and the applications, written so a third party can extend the brand without asking us first.

Kraft — Brand Guidelines
a — Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
Kraft — Brand Guidelines
03

Deliverables

What was delivered.

  • Brand Guidelines
  • Identity System
  • Applications
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